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JKP Tourism and Cultural Heritage Blueprint 2030 Validation

Supported by Camões Institute – Portugal (Camões IP)

Muthu-Nyali Beach Hotel – Mombasa

Friday, 29th September 2023

On Friday, 29th September 2023 at Muthu-Nyali Beach Hotel–Mombasa, Jumuiya ya Kaunti za Pwani (JKP) supported by Camões Institute – Portugal (Camões IP), an implementing partner of the Go Blue project on Tourism & Cultural heritage, held a validation meeting for the JKP Tourism Culture and Heritage (TCH) Blueprint 2030.

The objective of the validation meeting was to go through the first draft of the JKP Tourism and Cultural Heritage Blueprint 2030 and discuss its findings and recommendations guided by a team from JKP TCH Technical team and Camões IP. This meeting was an integrated governance opportunity for confirming the blueprint on Tourism and Cultural Heritage with relevant JKP stakeholders led by the JKP Secretariat.

Stakeholders Present

National Government
County Governments
Private Sector
Civil Society

The meeting brought together TCH stakeholders from the national government, County governments of the JKP region, private sector players and civil society organisations.

Blueprint Development Journey

January 2023
Project Commencement
Development of the Tourism and Cultural Heritage Blueprint commenced with a participatory, inclusive and holistic approach.
Early 2023
Change Lab Workshop
Critical workshop to establish foundational principles and vision.
Mid 2023
Writing Team Formation
Creation of a writing team with Kenya and Portuguese representatives from public, private sectors and academia.
2023
Bilateral Immersive Experience
Writing team immersive experience in Kenya and Portugal.
2023
Quality Assurance
Internal quality assurance committee review and bilateral meetings with key stakeholders.
September 2023
Validation Meeting
Counties Stakeholders meetings and validation process.

Validation Meeting Highlights

Tourism Blueprint Meeting
Stakeholders Discussion
Technical Session
Group Photo
Presentation
Breakout Session
Networking
Workshop
Panel Discussion
Q&A Session
Closing Remarks
Group Photo

Blueprint Objectives

Economic Gains

Economic gains from tourism are felt by the community among others

Employment Opportunities

Employment opportunities are available to the local residents

MSME Inclusion

Micro, Small and Medium Enterprises owned by vulnerable individuals become part of the tourism value chain

Infrastructure Benefits

The community enjoys the benefits of infrastructure including health, education services, roads, water and communications

Sustainable Use

Sustainable use of natural and cultural assets

This mission was a key milestone in the advancement of the Go Blue Project sustainability and partnership enhancement.

Seven Guiding Principles

Diversity Inclusion Equity Plurality Ethics Sustainability Responsible Tourism

To attain the above, the Blueprint proposes the strict adherence to seven main principles: Diversity, Inclusion, Equity, Plurality, Ethics, Sustainability and Responsible Tourism.

The Jumuiya ya Kaunti za Pwani Tourism and Cultural Heritage Blueprint 2030 was validated with inclusions.

2030
Blueprint Horizon
7
Guiding Principles
5+
Stakeholder Groups
27
Oct Launch

Save the Date

The JKP Tourism and Cultural Heritage Blueprint 2030 will be launched on

October 27, 2023

Venue to be communicated in due course

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