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Strategic Objectives
Public Policies
To promote TCH public policies that enhance economic, social, digital and environmental sustainability of Jumuiya ya Kaunti za Pwani region.
Public Infrastructures
To promote safe, viable and resilient public infrastructures to support development of TCH.
Cultural Heritage & Natural Sites
To promote a collaborative and all-inclusive approach towards development of natural and cultural heritage sites and resources.
TCH Industries
To increase the number and diversity of micro, small and medium TCH enterprises and community-based tourism businesses.
Guiding Principles
Diversity
Embracing differences in ethnicity, beliefs, ages, and cultures
Inclusion
Ensuring all voices are heard and represented
Equity
Fair distribution of benefits across all genders
Plurality
Celebrating multiple perspectives and experiences
Ethics
Moral compass guiding responsible decision-making
Sustainability
Balancing environmental, social and economic needs
Responsible Tourism
Mindful approach to minimize negative impacts
County Leaders Speak
"Implementation of this Tourism, Culture & Heritage Blueprint will definitely have positive impact on the economy and position Mombasa as a major tourist destination."
"This blueprint will go a long way in assisting with the creation of employment and reduction of poverty in Kwale County."
"The Kilifi County government looks forward to implementation to support growth of MSMEs in the tourism culture and heritage value chain."
"This blueprint lays emphasis on using established attractions such as UNESCO heritage sites to develop new tourism routes in lesser visited areas."
"Sustainable tourism is especially critical in Lamu County whose tourism is centered around environmentally vulnerable islands."
"Implementation will go a long way in exploring untapped natural, cultural and heritage assets in Taita-Taveta."
Executive Highlights
- Main Challenge: Limited direct benefit local communities receive from tourism despite high visitor numbers
- Tourism Impact: Tourism contributes 10.4% to Kenya's GDP and directly employs 990,000 individuals
- Coastal Heritage: 7 UNESCO World Heritage sites in Kenya, 3 found in the coast region - Lamu Old Town, Sacred Mijikenda Kaya Forests, Fort Jesus
- Declining Trend: Coast visitors dropped from 37% of all visitors in 2018 to 32% in 2022
- Methodology: Co-created through Change Lab workshop with 4 key areas: Public Policies, Public Infrastructures, Cultural Heritage, TCH Industries
Executive Summary & Brochure
A quick overview of the Kenya Coast Tourism & Cultural Heritage Blueprint 2030
This concise document includes:
- Vision and Strategic Objectives overview
- Key challenges and opportunities
- Summary of the 7 guiding principles
- County commitments and quotes
- Implementation framework highlights
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